Survey: Estonia is apparently the friendliest country in Europe
Even though many may profoundly disagree, the readers of Condé Nast Traveler, the global travel magazine published in New York, have voted Estonia the friendliest country in Europe.
Each year, the magazine invites its readers to “scout out the crème de la crème of European hospitality”, as it puts it, noting that this year has seen a vibrant mix of newcomers and familiar faces.
“When it comes to friendly countries, there’s certainly no shortage in Europe. Lovely destinations across the continent are filled with even lovelier people, forming vibrant communities of all shapes and sizes. Some are rooted in family-oriented tradition, others embrace a free-spirited lifestyle – but all are eager to share their cherished culture with visitors,” the magazine declares.
“Particularly worthy of praise is the Mediterranean region, with half of the shortlisted nations found along this glittering coastline – while one country has made an impressive debut by claiming the top spot.”
That “one country” is, evidently, Estonia. Go figure.
“Despite making its debut appearance on our list, Estonia shoots straight to the top to be crowned Europe’s friendliest country for 2025, as chosen by you. This Baltic country is often overshadowed by other European holiday powerhouses, but venture off the beaten track and uncover a world of magical old towns, majestic woodland wildlife like brown bears and Eurasian lynx, and rugged shores speckled with over 2,000 islands,” the Traveler says.
The friendliest countries in Europe: 2025 Readers’ Choice Awards (Condé Nast Traveler)
